Dental 'Online Marketing' Course
Prepare to revolutionise your dental 'online marketing'...
This is more than a single day course, this is a whole new way of thinking about your marketing, your dental practice and the internet. The day will be part presentation and part facilitation with YOU deciding the content and the direction the course takes to be most relevent to YOU. Book now and prepare to never view marketing the same again...
Course Title: "How do I get my dental 'online marketing' working?
| Where: Fallow Fields Hotel, Bagpuise, Oxfordshire Who for?: Anyone responsible for marketing in a dental practice Dates:
Fee: Book & pay for Two Places or more, one calendar month before course date - £250 each BEST VALUE OPTIONBook and pay for one place, one calendar month before course date- £300 Book Two Places or more - £300 each Book a single place - £350 | Your top 10 reasons to come on this course:
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What is included in the course?
All the usual stuff... detailed course notes, tea, coffee, cakes, lunch... you know the score! BUT you will also benefit from:- A marketing review of your dental practice website with a detailed report of what changes to make - worth £100
- Search Engine Optimisation review of your website - worth £100
- One half hour coaching call with Mark, one month after the event to discuss how the implementation of course material is progressing - worth £120
- The entire cost of this course refunded if you decide to enrol on Mark's eMarketing coaching program*
"This course is essential to anyone who wants to improve the quality and quantity of patients in their practice at minimal cost" Dr Jane Lelean
This is not an ordinary course!
The day will be broken in to 3 sections:
- Presentation: Covering Marketing Fundamentals for Improved Responses
- Facilitation: Working through YOUR challenges and putting together a plan - facilitated by Kevin Rose from Azimuth Dental
- Workshop: Looking at how to achieve your plan and practical help for overcoming technical fears and problems
What will be covered on the day?
1. Presentation: Marketing Fundamentals - 1 hour
Presented by Mark Oborn MBA LBIDST
The science of empirical marketing - You practice evidence based dentistry don’t you? Well, now practice evidence based marketing.
The golden rules of marketing to attract Attention, Interest, Desire and Action
Understanding what your patients really buy from you… and it’s not teeth!
Why the classic ‘transaction’ marketing model is outdated, why it antagonises patients and what you need to do about it
How to get patients to buy from you rather than you selling to them - the art of making a profit by building relationships
How to attract more patients than the practice down the road by building relationships
Understanding the psychology of the selection process that new patients will use when looking for a new dentist, and then how to step in to this process to ethically influence it
How to get a higher response from ALL marketing communications
2. Facilitation - 2 hours
Kindly facilitated by Kevin Rose from Azimuth Dental
Kevin will faciliate this section working through your key issues and challenges facing marketing a practice online, he'll help you to highlight:
- What have you done already
- What is preventing progress
- What needs to be done now
- What are the key milestones for success
- Who will make this happen
Once Kevin has helped you identify exactly what needs to be done, we can move on to phase 3, the workshops...
3. Workshop: The Internet - 3 hours
Presented by Mark Oborn MBA LBIDST
The Social Networks
Promoting your practice on Facebook and Twitter
Using video and photo sharing sites to get patients to your practice
How to be seen as the expert dentist in your local area
Your Website
Understanding Headlines and trigger words to use on your website and other advertising
How to ethically get your website visitors to give you their details
Making use of the principles of relationship building online to ensure your patients are pre-educated BEFORE they come to the surgery
How to produce interactive online patient newsletters and accurately monitor readership
Workshop: Developing a robust online marketing strategy
How to combine offline and online marketing in to a formidable force
Understanding why a blog is the most powerful tool in your marketing strategy and how to use that tool effectively
"The marketing course was well organised, informative and interesting...Mark has been very accessible which is also very helpful as things do get very technical. The follow up phone call in particular has been helpful in sorting us out!" Karien Downes
What Happens after the course?
First and foremost you get implementing and seeing a BIG difference in the responses to your marketing!
During the course you will write down implementation miles stones, so one month after the course we'll chat, I will go through the implementation mile stones that you generated during the day and we'll discuss how they are going. At that time I will also go through your existing website from 2 perspectives:
- Marketing robustness
- Search Engine Optimisation
This is more than a single day course, this is a whole new way of thinking about your marketing, your dental practice and the internet. Book now and prepare to never view marketing the same again...
*individual course fee deducted from full system fee of £5520, not to be used in conjunction with any other offer. width="640" height="505"><param name="movie" value="http://www.youtube.com/v/60MKqsg4QRo&hl=en_GB&fs=1&color1=0x3a3a3a&color2=0x999999&rel=0&autoplay=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/60MKqsg4QRo&hl=en_GB&fs=1&color1=0x3a3a3a&color2=0x999999&rel=0&autoplay=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object>