Think about this for a second, is your practice website just a glorified online advert? Or does it inform, educate, build relationships and enable you to help more people with their dental health?
How many of these are OK on your website?
A beautiful website alone will not do anything for your practice, you MUST have all the components listed above.
Remember now, I am a fully registered and qualified dental professional (GDC 114147), so I understand fully the dental terminology and techniques you are trying to explain on your website - if you use a non-dental expert to write your website copy they won't have this deep level of understanding about what it is you are trying to say and your content may lose meaning.
Writing good copy is vital to ensuring your website is performing well for you, there are many techniques that my marketing system uses to rewrite the text on your website to make it more compelling without removing the 'technical dental' content, including:
As you read this page now, notice the words and copy of your own website...
Great dental website copy will either make or break your website, so have you left it to chance that your website copy works? If you have then give me a call on 0845 259 1232 or email me your web address and I'll review it for you for free, no obligation just a free review of your website.
In it you'll find out how to...