Get the very best bits for less!

Are you looking for the quickest most cost-effective way to attract the right type of new patients in to your practice?

Perhaps you want more people to take action from your website, rather than just read it and bounce away again?

Making your website work for you is a simple way to ensure you have a marketing machine that works 24-hours a day, even whilst you are asleep and on holiday.

And so I bring you the 'Mark Oborn Light' package, it takes the very best bits of my full online marketing services, condenses them into a shorter period and offers them to you at a cheaper price.

All the very best bits of my full marketing package for less.

There really is light at the end of the tunnel!

Why go for lower cost online marketing?

80% of the results obtained come from 20% of the invested inputs.

To set up a full online marketing system which includes search optimisation (to be found on the search engines) and conversion optimisation (to get more people converting from the website) takes an extensive period of time incorporating e-mail, website changes, calls to action, databases, auto follow-up responses, tracking, measuring and social media marketing.

If you get all of this right the results can be brilliant, but what if you don't have the budget or the time for the full programme?.

Pareto rules

After 8 years of offering online marketing services to over 60 dental practices around the world I'm now in a position to benchmark across multiple data reference points and pick out the very best parts. Pareto's 80:20 principle holds true, 80% of the results obtained come from 20% of the invested input, the trick is knowing which 20%!

So I've carefully selected the most effective activities which offer you 80% of the results of my full-service and bundled them together at a hugely reduced price!

Mark Oborn Light will help your practice website be more:

  • Findable
  • Usable
  • Shareable
  • Effective
  • Long Lasting

How does "Mark Oborn Light" work?

Working alone, as I always do, I will go through your website to ensure it has maximum ability for Google to find it and rank highly, although ensure it is written in a way to engage the maximum number of people using my skills in neurolinguistic programming and knowledge of marketing.

I will then ensure that the people that find your site have the ability to easily share it around the world. Together, we will add robust, yet gentle e-mail marketing to inform, educate and attract patients.

The "light" system is delivered over an eight-month period and represents more than 50% saving on my full e-marketing system.

You can begin attracting more patients into your practice for £400 per month payable for 8 months. (My full System for maximum results is £678 per month for 12 months)

Actual client results

marketing proof

Start improving today

  • Get your website audit today for £35
  • You'll see where your online marketing can be improved and find out if you'd benefit from Mark Oborn Light
  • Have this refunded against your first month's "Light Fee"
  • It's a win/win, for £35 you get a comprehensive report on how you can improve your website yourself, or, if you decide to go ahead with the "Light" package (assuming that I feel you'd benefit) you get this refunded.

 

Once payment has been made I'll email you to ask which site you would like audited

Summary full service light service auto social media

initial consultation

5 hours

2 hours

 

rewriting of pages for optimisation

   

meta data optimisation

included included  

inbound link building

monthly

once

 

branded e-mail template

included included  

e-mail database creation

included included  

request an appointment database

included included  

voucher/incentive database

included included  

free download database for up to 5 different treatments/services

included    

single follow-up e-mail for request an appointment

included included  

single follow-up e-mail for voucher incentive

included included  

multiple follow-up e-mails over the coming months after free download

included    

current patient e-mail database management

included    

linking of blog to e-mail and social media

included    

writing monthly blog posts

included    

automated social media stream

included   included

running paid advertising via Google or Facebook

included    

ad hoc website updates

included    

responding on social media

included    

social media sharing functionality on website

included included  

outcomes

     

more traffic to your website from search engines

significant

slight

v. slight

more traffic to your website from social media

included included included

immediate increase in new patients, approximately 1% of total website visitors

included included  

the ability to communicate with prospective patients in the long-term

included    

the ability to convert patients many months after they visit your website

included    

a way to engage in the long-term with patients looking for more information

included    

monthly fee (inc VAT)

£678

£400

£70

duration

12 months

8 months

no contract

total

£8136

£3200

 

return on investment

     

total expected extra new patients over the contract period *

120

64

 

expected revenue over the contract period **

£15,000

£8,000

 

total gain over the contract period

£6,864

£4,800

 

expected revenue over the next five years

£75,000

£40,000

 

total gain over the next five years

£66,864

£36,800

 

*Based on benchmarked results across >50 dental practices      
**Based on a newpatient consult and one TX totalling £125      
Chris Barrow
Social media is no fad - it represents a permanent change in the way we communicate in the worlds of B2B, B2P and even P2P (in other words, everything!). Mark has been there since the beginning and has created a footprint in UK dentistry that establishes him as one of the foremost experts on the subject of social media marketing in the profession. You ignore what he says and does at your peril. Don't miss the boat.
Chris Barrow - November 28, 2011
Founder, Principal and Business Coach, The Dental Business Club (business partner)
Mark has created a niche building a reputation as a social media marketing expert. Yet Mark is a genius in marketing overall. Mark has an innovative, ingenius and brilliant approach to marketing your dental business. Mark has some excellent, in-depth knowledge of how you can use digital and social media to reach out to a new niche of patients. If you are looking to find someone to help your digital strategy in dental practice - you have found your man. No one betters Mark in what he does" November 15, 2010
Dentinal Tubules, Owner
Working with Mark for the last 12 months has helped us cover more ground faster in enhancing our web presence. Working as a team with Mark has made us more accessible to both our existing and potential patients. Running a dental practice well takes a huge amount of effort, Mark is a great resource and really eases the burden in the area of web development and promotion.
Dr Fraser Hendrie
I have just hired Mark for second year of e-marketing consultancy. What I love about his approach is the initial in-depth analysis of who we are, what our goals and values are. Then going more than the extra mile in implementing the agreed plan but always seeking ways to improve and change the plan in line with the results. Also Mark makes himself available for advice as needed, from his in-depth knowledge of the dental world. I am very happy to recommend Mark Oborn's services to my dental colleagues.
Richard Charon

What is included in "Mark Oborn Light"?

Making your website more:

Findable

Mark Oborn - What I Do

The 'Findability' section take into account on-site and off-site search optimisation to ensure your website is found by patients and Google alike.

This includes ensuring your website has:

  • Effective and Google/Bing/Yahoo friendly website metadata (titles, description, images) so you are found more on Google
  • Content that is attractive to Google and patients
  • Inbound Links, these are 'votes' for your site around the web (inbound links)
  • High Quality votes/links with as few as possible that are low quality. Some votes/links may need to be removed or disavowed in Google.
  • Links to other high quality websites and that those links are formatted in the correct way to avoid you loosing rank to other competitor websites.

Get all this right and it means your website is found and liked more by patients and Google. More hits to the website = more patients!

Useable

Mark Oborn - How I Do It

The easier it is for each user to navigate, read the content, engage with the content and find what they are looking for the more conversions you will get.

This includes ensuring your website has:

  • Quality content that is written in the correct format to engage users (why, what, how, what if).
  • Content which uses different representational systems in the way you explain things (seeing, hearing, feeling, processing).
  • The ability for patients to make a general enquiry, request an appointment
  • An enjoyable journey 'flow' for the user as well as for Google to crawl your site
  • Opening hours listed
  • Prices visible, and more importantly, explained

Get all this right and it means your website is patient friendly, easy to use and answers their questions. Happy website users = more patients!

Shareable

Mark Oborn - How I Do It

The easier it is for each user to share your content the easier you make it for your patients to talk about you, and we all know the power of patient referrals!

This includes ensuring your website has:

  • Social media sharing features, with 'click to share' functionality.
  • Social media following features to ensure your website visitors can follow your dental health updates on various social media channels.
  • A quality and engaging social media stream with uniquely created and engaging content

Get all this right and it means your website/online presence is shareable, findable and engaging. More website users = more patients!

Effectiveness

Mark Oborn - How I Do It

Online marketing is most effective when you have the highest conversion rate from your website. The effectiveness section looks at 'conversion optimisation'.

This includes ensuring your website:

  • Has information about why prices are as they are. A simple price list isn't enough, you need to add VALUE to that price.
  • Is focused around the patient and their needs, not yours!
  • Adequate and effective 'Social proof' to reduce risk and increase trust for new prospective new patients. (These are key marketing points for dentistry!)
  • Uses well contructed references to other useful websites, to demonstrate that you care about your website visitors and want to help them.
  • Tells people what to do and when, we call these 'calls to action' in marketing speak.

Get all this right and it means your website is effective and works to convert visitors to patients. A higher conversion rate = more patients!

Longevity

Mark Oborn - How I Do It

Longevity looks at how easy it is to engage with website visitors over an extended period. A poor website allows people to bounce off again, a good website will have mechanisms to be able to engage with people over a longer term. This allows us to build trust slowly.

This includes ensuring your website:

  • Has an effective mechanism to collect details from people that are 'ready to go'.
  • Has an effective mechanism to collect details from people that are 'almost ready to go' but need a little nudge.
  • Has an effective mechanism to collect details from people that are in the 'information gathering' stage of their search for a solution to their dental problem.
  • Has an effective mechanism to collect details from people that want to ask a question.
  • Social media following features to ensure your website visitors can follow your dental health updates on various social media channels.

Get all this right and it means your website has a longevity which enables you to build trust and reduce risk for prospective new patients. The lowest risk dentist with the highest trust attracts the most new patients!

Summary of what's included

An actual example of the number of hits increase for a London dental practice website.

Hits per month before

Hits per month after 6 months

Hits per month after 1 year

Hits per month after 18 months

Get your website audit today

How well does your online marketing and website work and could it be improved? This comprehensive website audit will give each of the five key areas of performance aif rank so that you can take action.

What's included in the audit?

46 individual elements of a successful website will be assessed and ranked in the following key performance areas:

  • Findability
  • Usability
  • Shareability
  • Effectiveness
  • Longevity

Within each of these Key Performance Areas I will rank 46 Individual Elements, each element will be given a score.

traffic light warning

These 46 individual elements will then come together to give you an overall score for each of the key performance areas.

You can then see which area of your website needs the most attention to ensure you get the maximum return on anything you spend.

What do I do with the audit?

Once the audit has been completed you can either make the changes yourself, send them to your web designer for their opinion or contact me and I can make the changes for you as part of my Light Package - I'll then refund your £35 audit fee.

The audit forms the basis of the overall Light service. When you ensure these five key performance areas are performing to the maximum and you have an active, engaging and effective social media stream you will find that your marketing efforts begin to work 24/7/365.

Shine some light on your new patient attraction process
Call me for a chat today on 0845 259 1232 (local Rate)