Top of the search engines?
Being top is one thing, but what about TOTAL DOMINATION? What about EVERY result on the first page being about YOU?
Yes, this is possible. Using Facebook, Twitter plus other social networks, and by combining this with a robust and explicit online dental marketing strategy it becomes possible to completely dominate a search for your chosen 'key words'.
Video & Photo Sharing to DOMINATE a Google search
This is an enormously powerful way of dominating a Google search for your chosen key words. By carefully 'tagging' video and images it is possible to start to dominate a Google search for your practice. Here is an example of a dental practice that I have SEO'd, they are position 1 & 2 for the words they have chosen AND position 4 with a video.
This video talks about their practice and has a link referring the visitor to their website. To DOMINATE a Google search this is the way forwards... but be sure you know exactly how to tag the videos!
If you want to find out more about getting a video found on YouTube, then watch my brief descriptionon how to optimise for the searches.
Using Social Networks to DOMINATE a Google Search with your business
The social networks are another powerful way to dominate the search engines for your practice. But you need to use a co-ordinated 'key word strategy', using this type of strategy is the only way you will dominate. Here is an example of the power of the dental social network marketing and blogs to dominate google. You can see that this client of mine not only has position 1 & 2 with the dental practice website, but also has position 7 & 8 for the same term using his blog and Facebook pages.
Remember, this needs to be part of a cohesive 'dental key word' strategy that is managed across the internet... you simply won't achieve this kind of result without planning and management, look at both the above examples, they are for the same practice! In order to achieve this spread of internet domination you must plan. The easiest and simplest way to do this is to use an expert... as a dental professional that understands those all important words, an internet fiend and MBA graduate it looks like you just found the perfect person to help YOUR practice dominate a Google search.
This is what one of my clients says:
...in the last month alone I have had a 317% increase in web traffic. Key words have been improved which has put me at the top of google for certain searches.
and another says...
I was truly amazed to find my website in the top 3 on Google for any of the searches that I had chosen.
Managed Pay Per Click campaigns (PPC)
SEO is one way to get people to visit your site, but 'paying for visibility' is also a great way to drive visitors to your website. The Google search results on the right hand side are 'sponsored listing' which you get charged for when people click on your advert - typically 25p - £1.50 depending on what search term you bid on.
There is a definite science to keeping the cost down and getting people to click on you ad - don't leave it to chance and end up paying too much, get a professional like myself to manage your dental PPC campaign for you.
Facebook is also a great way to advertise. We can target specific ages, sexes and geographical locations so can be VERY targeted in our marketing approach, give me a call now to discuss how I can manage you Facebook advertising campaign for you 0845 259 1232.
Optimising your website should form one single part of your total online strategy, which should also include compelling website copy, robust marketing mechanisms and a fully branded experience. As a registered dental professional and marketing consultant with an MBA that majored in marketing and creativity Mark is the 'go to' person for dental website optimisation and online marketing strategy.