Dental Laboratory Business & Management Course

  • Are you working too much?
  • Are you doing what you want to do?
  • Are you charging what you want to charge?

Many dental laboratories find themselves overworked and underpaid, this dental business course has been specifically designed by technicians, for technicians and with technicians to help you run your business, grow your business and build your business on the four key strategies that every successful business uses.

Brought to you by Blueprint Dental, the dental laboratory company that lives and breathes dentistry from supply, service and installation to the very best products available today

Presented by Mark Oborn, MBA, a dental technician with over 30 years in the industry, holding a Masters Degree in Business Administration with a major in marketing, creativity and innovation

Join us on this interactive and indepth laboratory busines course and enjoy working less, doing what you want to do and charging what you want to charge

Course Aims

  • To help dental laboratories understand laboratory finances in order to improve cash flow and profit
  • To help dental laboratories understand business processes including the use of modern technology, workflow analysis, CRM (Customer Relationship Management) systems in order to work more efficiently, effectively and profitably
  • To help dental laboratories manage and motivate their people in order to create a highly performing team
  • To help dental laboratories understand, interact with and create relationships with their clients in order to improve the working day, increase profits and attract more of the right type of client
  • To help dental technicians improve their confidence, manage their mindset and enhance their communication skills in order to enjoy their working life, personal time and plan for their future

The course takes the Balanced Scorecard approach to running a successful business.

The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance.

recipe for success

When and Where?

When:

2017 October 13th / November 10th

2018

January 19th / February 16th / March 16th / April 20th / May 18th

Where:

Donnington Valley Hotel and Spa, Oxford Road, Donnington, RG14 3AG

How much:

£360 inc VAT per month for 7 months

Eventbrite - FutureLAB Program

Course Content

All modules will contain private analysis of your own business, group discussions around nonsensitive data and an interactive learning format designed to help you get the most from every month.

Month 1 - Finances

We will take a detailed look at how a profit and loss account, cash flow analysis and balance sheet interact with one another. We will look at how to make business decisions which keep more cash in your business which keeps you more financially secure and comfortable and enables you to invest more readily.

This module is specifically designed to help you MAKE MORE MONEY.

Month 2 - Business Processes

We will take a detailed look at workflow analysis and how you can use each stage of the work process to enhance your business.

  • Where does CADCAM fit in? How can you continuously nurture the relationship with your clients (Customer Relationship Management)?
  • Where is the 'value' in the various processes of your business and how can you optimise these to get more clients and work more efficiently (Value Chain Analysis).
  • What future developments can you anticipate now, how can you prepare for them and how can you even predict them?

This module is specifically designed to help you be more EFFICIENT and COMPETITIVE IN THE LONG TERM.

Month 3 & 4 - Managing People
  • What motivates you and what motivates other people in your business?
  • If we can truly understand each other's motivators we can begin to create a Highly Performing Team.
  • And what about de-motivators?

If we can eradicate/reduce de-motivating factors within the laboratory it leads to a far more pleasant working environment. This process begins with a robust recruitment policy, how do you find technicians, how should you decide who to employ and how can you ensure you comply with the law?

This module is specifically designed to help you have A HIGHLY PERFORMING AND MOTIVATED TEAM.

Month 5 & 6 - Managing Customers

Your business will always do better if your customers are looked after, cared for and get what they want. If you balance this with your own needs it's a truly win/win situation and the business flourishes, so:

  • What is your unique selling proposition (USP?)
  • Why should dentists buy from you and not the cheap lap down the road?
  • What are the key factors which contribute to competitiveness and how can you remain as competitive as possible (Porters Five Forces Analysis)?
  • Why do dentists and your customers do the things they do, what motivates them to think in certain ways and how can we learn to adapt and work with them? (Customer Behaviour Analysis)
  • How can you set up a robust and effective marketing strategy that works 24 hours per day 7 days a week without sleeping?

This module is specifically designed to help you to BE MORE COMPETITIVE

Month 7 - Personal development and growth
  • Why are you doing all this?
  • What are your personal motivators?
  • Why do so many of us self sabotage our careers and life and how can we stop it?
  • What is your utlimate goal in life, how does your career fit in to this and how can you make it happen with the least amount of work, energy and effort

What do all of these people have in common?

  • Oprah Winfrey
  • Leonardo DiCaprio
  • Metallica
  • Bill Clinton
  • Serena Williams
  • Andre Agassi
  • Hugh Jackman
  • Chuck Liddell (MMA fighter)

All of these people have attributed their success, at least in part to working with a life coach. When we understand our own thought processes, the strategies we used to make decisions and the reasons we have negative beliefs about ourselves we can make definite decisions to change for the better, not only for ourselves but the people around us.

This module is specifically designed to help you to BE WHAT YOU WANT TO BE, DO WHAT YOU WANT TO DO and HAVE WHAT YOU WANT TO HAVE in work and life.

Chris Barrow
Social media is no fad - it represents a permanent change in the way we communicate in the worlds of B2B, B2P and even P2P (in other words, everything!). Mark has been there since the beginning and has created a footprint in UK dentistry that establishes him as one of the foremost experts on the subject of social media marketing in the profession. You ignore what he says and does at your peril. Don't miss the boat.
Chris Barrow - November 28, 2011
Founder, Principal and Business Coach, The Dental Business Club (business partner)
Mark has created a niche building a reputation as a social media marketing expert. Yet Mark is a genius in marketing overall. Mark has an innovative, ingenius and brilliant approach to marketing your dental business. Mark has some excellent, in-depth knowledge of how you can use digital and social media to reach out to a new niche of patients. If you are looking to find someone to help your digital strategy in dental practice - you have found your man. No one betters Mark in what he does" November 15, 2010
Dentinal Tubules, Owner
Working with Mark for the last 12 months has helped us cover more ground faster in enhancing our web presence. Working as a team with Mark has made us more accessible to both our existing and potential patients. Running a dental practice well takes a huge amount of effort, Mark is a great resource and really eases the burden in the area of web development and promotion.
Dr Fraser Hendrie
I have just hired Mark for second year of e-marketing consultancy. What I love about his approach is the initial in-depth analysis of who we are, what our goals and values are. Then going more than the extra mile in implementing the agreed plan but always seeking ways to improve and change the plan in line with the results. Also Mark makes himself available for advice as needed, from his in-depth knowledge of the dental world. I am very happy to recommend Mark Oborn's services to my dental colleagues.
Richard Charon

What you will achieve

By the end of this course:

Understand Your Finances

Mark Oborn - What I Do

You will have taken a detailed look at how a profit and loss account, cash flow analysis and balance sheet interact with one another, looked at how to make business decisions which keep more cash in your business which keeps you more financially secure and comfortable and enables you to invest more readily.

This includes:

  • Using a Profit and Loss Account to keep track of monthly performance
  • Understanding a balance sheet to keep as much money in the business as possible
  • Working with a cash flow analysis to maximise cash in the business

This module is specifically designed to help you MAKE MORE MONEY.

Business Processes

Mark Oborn - How I Do It

You will have taken a detailed look at workflow analysis and how you can use each stage of the work process to enhance your business..

This includes:

  • Understanding where CADCAM fits in?
  • How to continuously nurture the relationship with your clients (Customer Relationship Management)?
  • Knowing where is the 'value' in the various processes of your business and how can you optimise these to get more clients and work more efficiently (Value Chain Analysis).
  • Understanding how to anticipate and plan for future developments
  • An enjoyable journey 'flow' for the user as well as for Google to crawl your site

This module is specifically designed to help you be more EFFICIENT and COMPETITIVE IN THE LONG TERM.

Managing People

Mark Oborn - How I Do It

A deeper understanding of how to eradicate/reduce de-motivating factors within the laboratory and increase the motivating factors it leads to a far more pleasant working environment.

This includes:

  • Understanding what motivates you and what motivates other people in your business?
  • How to create a highly performing team
  • How to create an effective recruitment and retention system

This module is specifically designed to help you have A HIGHLY PERFORMING AND MOTIVATED TEAM.

Managing Customers

Mark Oborn - How I Do It

Have a deep understanding of how to look after your customers, care for them and balance their needs with your own to create a truly win/win situation.

This includes:

  • Having a clear unique selling proposition (USP?).
  • Understanding why dentist should buy from you are not cheap that down the road
  • Carrying out an analysis to discover the key factors which contribute to competitiveness and how can you remain as competitive as possible.
  • Understanding the motivating factors which means that people buy from you
  • How to setup a marketing strategy that works 24 hours a day, seven days a week without sleeping.

This module is specifically designed to help you to BE MORE COMPETITIVE

Personal development and growth

Mark Oborn - How I Do It

Understand your own thought processes, the strategies you use to make decisions and the reasons you have negative beliefs about yourself.

This includes:

  • Why do you put yourself through all this?.
  • What are your personal motivators?
  • Why do so many of us self sabotage our careers and life and how can we stop it?
  • What is your utlimate goal in life, how does your career fit in to this and how can you make it happen with the least amount of work, energy and effort

This module is specifically designed to help you to BE WHAT YOU WANT TO BE, DO WHAT YOU WANT TO DO and HAVE WHAT YOU WANT TO HAVE in work and life.

Summary of what's included

Begin your journey